The Jeep?ǬÆ brand is expanding into new territory with the all-new 2007 Jeep Compass ?¢‚Ǩ‚Äù a modern-styled Jeep vehicle that delivers fun, freedom, utility and Jeep 4×4 capability. Jeep Compass also provides exceptional fuel economy, a long list of safety features and interior flexibility, all at a great value.
Based on the Jeep Compass concept first introduced at the 2005 International Motor Show (IAA) in Frankfurt, the 2007 Jeep Compass is an all-new product that combines the packaging and functionality of a sport-utility vehicle (SUV) with the performance, handling, fuel economy and price of a compact car or small pickup. Compass is the Jeep brand?¢‚Ǩ‚Ñ¢s first front-wheel-drive-based product with a fully independent suspension for comfortable on-road ride and handling and fun-to-drive characteristics. Jeep Compass will be available in both front- and four-wheel drive.
“Compact and nimble, Jeep Compass brings a new sense of adventure, performance, fuel-economy and value not expected in a compact SUV,?¢‚Ǩ¬ù said Jeff Bell, Vice President ?¢‚Ǩ‚Äù Jeep, Chrysler Group. “With Compass, Jeep continues to grow by offering a modern-styled Jeep designed to reach consumers who may not have previously considered the brand. Jeep Compass provides 4×4 confidence, brand cachet and the inspiring sense of excitement and adventure that only Jeep can offer,?¢‚Ǩ¬ù Bell added.
The 2007 Jeep Compass and Jeep Compass Limited models will be available in U.S. dealerships and global volume markets in the third quarter of 2006.
h3. Conquering New Territory
Jeep Compass will compete in the compact SUV segment, which is expected to grow considerably in the next decade, giving the Jeep brand the opportunity to grow with it. Annual compact SUV volume in the United States for the 2004 calendar year was 297,000 units or 1.7 percent of the market. The compact SUV segment is expected to almost double to 568,000 units by 2010 and almost triple to 814,000 units by 2016.
With the all-new Jeep Compass, Jeep is targeting single or recently married educated professionals in their early 20s to early 40s, who are independent and family-oriented. These buyers skew female and earn a median income of $60,000. Fifty percent are college educated. Upscale, fashionable and refined items fit their lifestyle. They want a sophisticated and modern vehicle that allows them to break from the routine, and Jeep Compass is designed and engineered to exceed those needs.
h3. A Modern Interpretation of Traditional Jeep Styling
Sleek and sophisticated, the Jeep Compass broadens the global appeal of the Jeep brand by attracting new buyers who may not have previously considered the brand.
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