Jeep commercial – ‘Must be his first Jeep- Rookie’

If you read from my last bunch of posts, I have been discussing how Jeep has made a definite shift in it’s advertising alignment, away from pure ‘lifestyle’ ads and onto the ‘environment’ bandwagon. I mentioned that the 90’s ads may have been about the Jeep Lifestyle and Jeep outdoors, but not about the ‘environment’ per se (the ‘green’ movement’).

I managed to dig up an 80’s Jeep commercial that demonstrates the Jeep Outdoors lifestyle as a comparison to the Liberty session ads which are definitely in the ‘environment’ camp.