The first ‘squirrel commercial’ in the liberty sessions (a series of 6 total – a set of two wolf commercials, two squirrel commercials and two bird commercials) that seem to signify a shift in the Jeep advertising strategy (at least for broadcast tv) from pure lifestyle to more environmental focus (sorry for being repetitive!).
Archives for April 2008
Jeep commercial – ‘Must be his first Jeep- Rookie’
If you read from my last bunch of posts, I have been discussing how Jeep has made a definite shift in it’s advertising alignment, away from pure ‘lifestyle’ ads and onto the ‘environment’ bandwagon. I mentioned that the 90’s ads may have been about the Jeep Lifestyle and Jeep outdoors, but not about the ‘environment’ […]
Jeep Liberty Commercial – The Liberty Sessions – Playin’ my song
One of the ‘bird songs’ in this series of two wolf, two squirrel and two bird songs for the Jeep Liberty. I know I keep saying the same thing, but it is true! This whole series of adds – the Jeep Liberty sessions – shows that Jeep is jumping on the ‘Environment’ bandwagon. Not a […]